Bar Refaeli’s latest commercial was deemed inappropriate for prime time television, the financial publication TheMarker reported on Monday.
The commercial features the Israeli supermodel wearing different pieces from the new Hoodies summer swimwear line on the beach.
The Second Broadcasting Authority, which regulates commercially operated television and radio radio broadcasts, considered the clip to be too racy and ordered the video to be censored.
The broadcasting authority took issue with the up close shots of Refaeli’s derriere and claimed that in one of the scenes, Refaeli appears to be completely nude and it is therefore not appropriate for prime time.
Once the changes are made to the advertisement the broadcasting authority will allow the clip to be played only after 10 p.m. to avoid exposing children to the images.
The uncensored version of the commercial was released on social media and was featured in large advertisement banners across Israeli websites.
Hoodies responded to the censorship requirements stating that the collection was the result of a collaborative effort between the chain store and Refaeli and that the advertisement was produced in a fun and summery atmosphere.
“We regret that the Second Authority found that the commercial would offend the public,” they added.
This commercial marks the second time a commercial for Hoodies featuring Bar Rafaeli was considered to be too risque for prime time television.
In 2014, an ad featuring Refaeli in bed with a purple, mustachioed Muppet was banned from running before 10 p.m. for having “too many sexual insinuations.”
The spot opened with a post-coital shot of the Israeli supermodel and her puppet friend, a guy named Red Orbach, with whom many Israelis are already familiar.
The purple puppet imagined what it would be like to be dating three Refaelis.
This daydream involved sexy scenes from a car wash, a photo booth and a game of strip poker.